Some of you may know a little or a lot about the world of beer wholesalers, or maybe nothing at all. I’ve been calling on Rave Associates, a beer and wine wholesaler in Ann Arbor since 1995, when the current owner, Jim Warbritton. was a sales rep, and we’d cruise around to accounts together, selling all the beer we could get our hands on. Jimmy and his executive VP, Rick Lack - the self-proclaimed “King’s of Michigan Beer” joined me to trade some stories, just before we headed into their trade show in Novi, Michigan to meet and greet the retailers of Southeast Michigan.
The Drinks: Moxie - Sour Ale by New Holland Brewing
The Music: “Wealthy Street” on intro and outro, © and courtesy of Drew Nelson